A panel of game developers who all shed their light on how they got their games funded/financed during the media and learning conference in Brussels, Belgium. In-game advertising was not discussed (though would be interesting) and no corporate sponsors were mentioned either, though I can imagine that Disney would be interested in providing Disney land decors for an educational game? She got a lot of skeptical remarks on the 'serious game' idea. At this stage the governments are more positive towards educational gaming. growing). so this costs as well.