In 2011 the first MobiMOOC ran from April - May 2011. Now it is time for the second course, feel free to put it in your agenda! This is the first mail to get the word of mouth going. The second MobiMOOC will run from 8 – 30 September 2012. Specifics: Course name and description: MobiMOOC is a Massive, Open Online Course (MOOC) with a focus on learning with mobile devices (mLearning). The course will look at specific fields where mobile devices can be used and are used to increase learning and training. Course start: Saturday 8 September 2012. You can choose your preference(s) here. MORE >>

We've put the finishing touches on our second weekly podcast detailing all the happenings in the mobile learning field for the week of April 9, 2012 and you can listen to RJ Jacquez and I talk about the week that was by clicking the link here. While we're still trying to gain our footing in terms of pace and approach, the first couple of podcasts have been well received and we're appreciative of the comments and suggestions being offered by early listeners. know their episode "dos" will be posted by Monday, April 16th so watch (and listen) for that! Robert ;?). MORE >>

TechCocktail, a website dedicated to emerging technology and innovation, just had a great book preview of Jed Alpert’s new book, The Mobile Marketing Revolution: How Your Brand Can have a One to One Conversation with Everyone. The post, titled “Social Media Isn’t Enough,” excerpts a chapter of the book that discusses how aggressive social media campaigns often miss opportunities for building long-term relationships. As TechCocktail writes, “If you rely solely on social media for marketing, you’re missing out on lots of fine-grained data, opportunities to follow up, and true engagement. MORE >>

In a previous post I linked to a presentation by John Traxler , focusing on the discrepancy between current mLearning projects constructed by the mLearning research community that are often lacking rigorous evaluation and sustainable options, and the mobile corporate world pushing for scalable, sustainable mobile projects that are based on pragmatic, transparent facts. The video below is provided by the University of Kwazulu-Natal , the recording can be downloaded from their seminar website here. and so on. MORE >>

Our CEO, Jed Alpert, went on WNYC’s Brian Lehrer Show to talk about texting, mobile engagement and his new book, The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone. Lehrer and Alpert talk about the power of mobile engagement, particularly when mobile is integrated with other media; how mobile communications can give activism a voice; how developing countries are installing mobile infrastructure to leapfrog wired technology; and how companies are adopting mobile to better communicate with consumers. All Posts Blog Press MORE >>