Today our CEO, Jed Alpert, was featured in a Mashable piece about the power of SMS vaccine reminders. The article highlights how effective SMS reminders can be in getting parents to vaccinate their children – potentially saving thousands of lives. The great thing about mobile is when you send messages, they’re designed to have an outcome,” Alpert said. The article focuses on a recent report in the Journal of the American Medical Association  about a pilot program that used text messaging to remind parents in low-income communities to get their children vaccinated. The program found that 43.6%