Our CEO, Jed Alpert, went on WNYC’s Brian Lehrer Show to talk about texting, mobile engagement and his new book, The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone. Lehrer and Alpert talk about the power of mobile engagement, particularly when mobile is integrated with other media; how mobile communications can give activism a voice; how developing countries are installing mobile infrastructure to leapfrog wired technology; and how companies are adopting mobile to better communicate with consumers. All Posts Blog Press

Actress and recording artist Selena Gomez is using her star power to raise awareness about famine in Africa. Gomez is an ambassador for UNICEF, and has recorded a PSA asking young people to text in to donate $10 to fight the Sahel food crisis. In the PSA, Gomez gives a brief overview of what’s at stake. Let’s make  #SahelNOW  a trending topic,” she tweeted.  Watch the PSA below.